In the lifecycle of every business, there comes a point where you need to take the leap and invest in business enabling technologies. But when is the right time?
Ever wondered whether your business is the right size to get value out of an investment in CRM? That’s something only you can answer. The reason is, it’s not about size, it’s about growth, and the symptoms that surface as a result.
Researching which Customer Relationship Management system is right for you? It’s tough isn’t it? Cutting through the marketing hype and getting to the crux of which CRM does what – it’s challenging and confusing and probably making your brain hurt.
It’s a tough job, but someone’s got to do it. Someone has to be the one to drive the CRM agenda in your business and get the wheels turning.
A good question without a simple answer. It’s not simple because CRM can be different things to different businesses. But let’s not tackle that yet, let’s look at CRM in its purest form.