One of the most compelling reasons CRM buyers are attracted to Dynamics CRM is convenience of integration with Outlook.
You won’t read this in any change management text book. It’s not taught in MBA courses. It’s a little irreverent, but it’s a healthy dose of the truth.
You’ve invested effort and dollars in getting a CRM into your business, so now you have to make it worth your while and extract maximum value. The opportunities are there for the taking.